In Summer 2016, I was promoted to Art Director for KICU in addition to my existing role as KTVU’s Art Director. KICU TV36 was KTVU’s sister channel, an independent broadcasting repeats of newscasts and syndicated programming. We decided to change the direction of the marketing of the station to harness the power of KTVU’s existing brand legacy - thus KTVU Plus was born. KTVU Senior Designer Matt De Keyser and I went through the entire process from concept logos to final renders for launch in roughly two weeks.