Get Up DC

As Creative and Design Director for TEGNA, I led the design for Get Up DC, a groundbreaking morning news program on WUSA, the CBS affiliate in Washington, DC. The show combined traditional morning news elements with comedian Reese Waters’ unique take on current events, creating an engaging and lighthearted start to the day.

The bold, edgy, and colorful design broke away from typical corporate news aesthetics, setting a trend that inspired similar formats and designs across the country.

Still frames of the motion graphics and studio monitor designs.

Get Up DC out-of-home marketing was featured all over the DC metro area to launch the show.

Stephen Arnold Music created a custom image marketing package and theme music for Get Up DC.

The graphics package was versatile and also used in show marketing.