Clorox engaged Wilbur Creative to design custom icons and animations for Kingsford Charcoal’s social media channels, focusing on content that explored the science of cooking and the fundamentals of grilling with charcoal and wood pellets.

The animations and icons were crafted to complement educational and entertaining videos, making the content more engaging and visually cohesive.

Wilbur Creative’s work enhanced Kingsford’s ability to connect with their audience, driving engagement through clear, branded visuals tailored for social platforms.