WUSA

As Creative and Design Director for WUSA9, the CBS affiliate in Washington, DC, I spearheaded a comprehensive rebrand of the station. This transformative project encompassed everything from redesigning the logo to crafting news opens, insert graphics, and a cohesive visual identity across all platforms.

The rebrand extended to set design and a newsroom remodel, creating a modern and dynamic environment that reflected the station’s commitment to innovation and connection with its audience.

The set design offered full 360 opportunities to shoot and place talent and guests.

Here’s a sample of motion graphics from WUSA9.

Looking toward the weather center from the anchor desk.

Some still frames from the morning lifestyle program Great Day Washington.